Dell computer Essay - 1404 Words - StudyMode.

Dell Computer Corporation is the focus of the case. The time of the Dell case is from 1994 to 1999. Michael Dell established Dell Computers in 1984, which captured a unique position in the personal computer (PC) industry. The company introduced the concepts of selling PCs directly to customers; offering custom configuration to all.

The computer industry has enjoyed a tremendous growth in the 80's and 90's. The introduction of the Internet to the public had a major impact on this growth. First, the Internet created a new environment to conduct business online. The Internet gave a way to new start-up companies to do business on.

Currently, Dell receives about two billion page requests re quarter, covering 81 country sites, 28 languages and dialects, and in 26 different currencies. The Computer Industry The market for personal computers has been growing rapidly for several years with little end In sight.

Dell’s PCs are built and upgraded based on standardized components of collaborative partners. Hewlett-Packard: It merged with Compaq Computer to compete against Dell. This computer giant still relies on the more traditional retailer channel business model. HP also offers variety of computer products such as printers, scanners, and digital cameras.

Dell’s mission is “to be the most successful computer company in the world delivering the best customer experience in markets we serve” (dell.com, 2009). The significance of the company’s mission and vision statement lies in its role in providing the employees with a strong sense of belief in the company they work for and the core ideals it represents.

There are some specific featured of the Dell’s operational strategies which makes it an important dominant player in the entire computer industry. The case analysis revealed that the most crucial strategy as pursued by Dell is that of direct selling strategy, whereby Dell performs direct selling of its computers and other IT related products to its final consumers.

Dell found early success in marketing directly to consumers. These consumers knew what they wanted, and they will expend the effort to get it their way. However, one must ask if this is sustainable in today’s computer market where the average Joe and Jane now “shops” for a computer instead of “spec-ing” a computer then having Dell.

Dell is the largest computer-systems company based on estimates of global market share. It is also the fastest growing of the major computer-systems companies competing in the business, education, government, and consumer markets. Dell's product line includes desktop computers, notebook computers, network servers, workstations, and storage products.

Dell Computer Success and Decline .Dell Computer Corporation is one of the world’s largest computer systems organizations. They design, build and customize products and services to satisfy a range of customer requirements, from the server, storage and professional services needs of the largest global corporations, to those customers at home.

Essays Related to Dell. 1. Dell.. Marketing situation Dell is in is a very favorable one in my opinion. People buy Dell computers because of the reputed name brand and the reputation that Dell has gained over the years, along with the fact that the computers are marketed pretty well too. Marketing however, is not Dell's top priority.

DELL is a multinational information technology corporation based in Round Rock, Texas, United States, that develops, sells and supports computers and related products and services. Bearing the name of its founder, Michael Dell, the company is one of the largest technological corporations in the world, employing more than 96,000 people worldwide.

Dell Corporation is one of the leading computer hardware companies. In its profile, the company has range of computer systems that are specifically designed to meet the need of its vast customers. The organization over the years has formed good relationship marketing with its customers; this has increased the organization’s goodwill and customers’ satisfaction.